Opening in a maze of underground concrete tunnels, we drive out into the city at night to experience the amazing feeling of driving with no distractions - just a beautiful car and great tunes.
This ad takes the pleasure of driving with music to next level and perfectly matches the buzz, excitement and pace of the music.
Photo-realistic CGI environments are combined with live action beauty shots of the McLaren supercar.
In-camera lighting and rain effects, atmospheric smoke and striking film noir visuals define the style.
Director: Matt McDermott
Producer: Mays Al-Ali
D.O.P: Tim Green
1st A.D: Billy Payn
Production, Edit and Post: Bolder Creative
Art Director: Billy Bogiatzoglou
Head of Animation: John Langham
Agency Producer: Justin Gooch
Art Department: Dan Bryant
Wardrobe/Make Up: Jacqui McElroy