GSK RELENTLESS INNOVATION
A collaboration with Territory Studio and McCann Health for GlaxoSmithKline (GSK) to celebrate their campaign: ‘50 years of innovation living every breath’.
Shown on an immersive giant wrap around 'Wave Screen' at a large pharmaceutical event in Madrid.
Credits:
Agency: McCann Health
Agency Producer: Rita Jugessur
Creatives: Matt Allen & Luke Ashton
Production Company: Territory Studio
Executive Producer: Sue Dhaliwal
Design Directors: Matt McDermott and Nils Kloth
Producer: Romina Contepomi
Production Manager / Researcher: Rosie Sorrell
Artists: Sholto Crow, Melanie Keyzor, Chris Morris, Krent Able, James Kelly, Paul Bloomfield
Recognition:
Pharma Marketing Society Award
Voted best stand at ERS Congress
Visited by 11,000 Doctors over the course of the event
