The core idea of these films is to show a 3D pop up book bursting with amazing looking hotel rooms waiting to be explored.
The visuals invite the viewer to step inside the 3D pop up book and look around the rooms.
The animation was created entirely in CG and combined with shot photographic elements of the hotel rooms which were composited with 3D projection mapping inside the book.
Although the animation is CG, I wanted to create an authentic stop frame animation style so the film has a tactile feeling as if the animation was made by hand.
Production Company: Kream
Creative Directors (Kream): Steve Shannon & Jon Harvey
Agency Producer: Georgia Dickinson
Creatives: Paul & Russ
Account Team: Paul Jacobs & Steve Milburn
Director: Matt Mcdermott
Producer: Imogen Bell
DOP: Karl Watkins
Art Director: Lizzie Bardwell
Art Dept. Assistant: Tim Bifield
Production Runner: Calum Head
Production Assistant: Nicola Holtby
Camera Assistant/Runner: Alfie Oldman
Runner: Matt Ramm
Animation / VFX: Mainframe
Post Producer: Amy Smith
Mainframe Team: Jon Yeo / Lee Walker / Diego Ghirardo / Simon Jones / Jan Sladecko / Russell Etheridge
Sound Design: Myles @ Grand Central