GSK RELENTLESS INNOVATION
A collaboration with Territory Studio and McCann Health for GlaxoSmithKline (GSK) to celebrate their campaign: ‘50 years of innovation living every breath’.
Shown on an immersive giant wrap around 'Wave Screen' at a large pharmaceutical event in Madrid.
Agency: McCann Health
Agency Producer: Rita Jugessur
Creatives: Matt Allen & Luke Ashton
Production Company: Territory Studio
Executive Producer: Sue Dhaliwal
Design Directors: Matt McDermott and Nils Kloth
Producer: Romina Contepomi
Production Manager / Researcher: Rosie Sorrell
Artists: Sholto Crow, Melanie Keyzor, Chris Morris, Krent Able, James Kelly, Paul Bloomfield
Pharma Marketing Society Award
Voted best stand at ERS Congress
Visited by 11,000 Doctors over the course of the event