About
I’m a multi-disciplined, award winning, passionate and hard working Creative Design Director with extensive industry experience.
I’m driven to help create work that connects emotionally and makes a positive social difference.
I’ve designed, developed, conceived and art directed high profile TV promotions, multi-platform branding, key art and OOH campaigns, online branded content and full Ad Break Takeovers for broadcasters such as BBC, ITV, Sky, UKTV and Channel 4.
I’ve led internal design teams as Design Director at leading broadcasters, ad agencies and design studios.
Most recently as Design Director at M&C Saatchi working on the critical issues of our time.
I've designed and directed TV commercials and online content for global brands including; Vodafone, Tommee Tippee, ofi, McLaren, American Express, Heineken, BT and Google.
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Vodafone Red World #BEUNLIMITED
Agency: Ogilvy UK
Creative Director: Tom Bellamy
Account Director: Georgia Roca
Senior Project Manager: Alex Dack
Production Company: Hogarth Worldwide
Director: Matt McDermott
Producer: Geoff Gedroyc
Production Manager: Anna Saffery
Director of Photography: Tim Green
1st AD: Billy Payne
Gaffer: Steve Read
Art Director: Sophie Jacobs (Sets Appeal)
Wardrobe: Taff Williamson
Make Up Artist: Jojo Copeman
VFX Supervisor: Brad Carter
Post Producer: Leo Thornborough
Editor: Fab Peters
Grade: Colin Foulkes
Motion Design & VFX: Reyson morales, Shiny, Fab Peters, Edward O'Rouke
Graphic Design (icons): Martin Meehan
Sound Design: Russell Bradley
Music: ‘Truth’ by Mark Ronson
#Together Against Hate - part 2
#TogetherAgainstHate - Channel 4 and Nationwide Building Society partner with Co-op and Network Rail to highlight shocking abuse suffered by UK customer facing staff which has sadly worsened during the pandemic.
Channel 4 Ad Break Take Over - Online Hate
We teamed up with Nationwide, Maltesers and McCain to take a stand against online abuse. The ads played out in the Gogglebox slot on Channel 4 for a shocking ad break #TogetherAgainstHate.
Highlighting the problem of online hate speech in real time to spur over 3.5m people into action.
The takeover trended no. 1 on X as it brought over 3.5 million people face-to-face with the problem in real time.
AMEX Milestones - Holiday
Agency: Digitas Lbi
Agency Producer: Pauline Lemaine
Exec Creative Director: Peter Drake
Creative Director: Rob Ferneyhough
Creative Team: Danny Pallett and Charlotte Hugh
Client Director: Gareth Pitt
Director: Matt McDermott
Producer: Adam Jenns
Production Assistant: Jennifer Nader
Animation & Post: Mainframe
Edit: Matt McDermott
DOP: Matthew James Day
Art Director: Kerry Hughes
Art Assistant: Steph
Gaffer: Robin Brigham
Camera Assistant: Toby Goodyear
The Open University - What’s Stopping you?
Made in collaboration with Ink & Giants and The Outfit.
GSK Relentless Innovation
A collaboration with Territory Studio and McCann Health for GlaxoSmithKline (GSK) to celebrate their campaign: ‘50 years of innovation living every breath’.
Shown on an immersive giant wrap around 'Wave Screen' at a large pharmaceutical event in Madrid.
World Food Programme - Ramadan
Crescent moon to empty plate.
Remember the less fortunate as you break your fast.
Christmas Gold - Idents
Directed and Produced by: Ink and Giants
Creative Director: Scott Russell (UKTV)
Creative Manager: Tom Williams
Design Director: Matt McDermott (UKTV) and Dianne Dela Torre
Animation Director: Peter Dobes
External Producers: Daniel Wimborne and Genevieve Sligcher (UKTV)
Storyboard Artist: Peter Dobes
3D Modelling and Animation: Peter Tomaszewicz, Peter Dobes and Dianne Dela Torre
After Effects Artists: Dianne Dela Torre, Peter Dobes and Peter Tomaszewicz
Production Coordinator: Latoya Collingwood-Williams (UKTV)
Music & Sound Design: UKTV
iD Mobile - ITV2 Sponsorship
A fun project I worked on with Munk Studios and ITN productions. We created a series of sponsorship idents for 'iD Mobile', the new mobile network from Carphone Warehouse.
This new to TV brand is sponsoring a series of animated ITV2 shows, including Family Guy and American Dad.
The creative is focused on creating a strong link to the shows whilst maximising screen time for the brand identity and the logo.
We produced a large volume of these animations to be played throughout the night with limited repetition. A fun and energetic set of animations.
Eurovision Brand Film
Made with BBC Creative.
