CHANNEL 4 - TOGETHER AGAINST HATE
To expose the growing toxicity of online hate, The Outfit and Channel 4 partnered with Nationwide, Maltesers and McCain to create an innovative ad break takeover using actual hate posted towards real people in the adverts to highlight the damage caused. #TogetherAgainstHate
Agency: The Outfit
Head of Production: Emily Griffiths
Producers: Anneka Bunnag / Vicki Banwell
Creatives: John-Paul Smith / Adam Kammin
Design Director: Matt McDermott
Motion Design & VFX: Matt McDermott / Simon Dewey / wearecovert.com
Together Against Hate takeover wins eight major awards.
