Just like the Simpsons Anki Overdrive is fun, slick and sophisticated entertainment that can be enjoyed by the whole family.
These Idents are fast, exciting and fun with a family similar to the Simpsons having lots of banter and having a blast playing Anki Overdrive.
There’s a playful competitiveness between them and we follow a continuing story that runs through all the Idents - we see the dad trying his hardest to win but somehow always loses out.
The interactions between the family and the fun, witty banter is a key feature of the Idents.
The Manga style cartoon effects were used to heighten the fast paced action of the car race.
They add an extra level of excitement and dynamism to the Idents.
Anki Overdrive - Fast & Furious Edition - Sponsors CITV
We re-versioned the original Ident family shoot and shot the new Fast & Furious cars in a bespoke studio shoot.
New animated elements were added such as; speed lines, smoke and surface grit which emanate from behind the cars and bespoke weapon shots for a more gritty and real look which is in keeping with the Fast & Furious style.
Agency: The Story Lab
Creative Director: Max Garner
Production Director: Beki Gard
Director: Matt McDermott
TV Producer: Simon Sanderson
Account Manager: Lauren Werry
Production Coordinator: Poppy Davies
Creative: Kirk Flash
1st Assistant Director: Jonathan Sidwell
DOP: Tim Green
Phantom Technician: Steve Price
Sound Recordist: Felix Jude West
Art Director: Maz Staruch
Wardrobe: Aartthie Mahakuperan
Hair & Make Up: Jojo Copeman
Casting Director: Emily Tilelli
Animation & VFX: Ink & Giants
Creative Director: Pete Dobes (Ink & Giants)
Art Director: Dianne Dela Torre (Ink & Giants)
Producers: Peter Dobes, Jumoke Ogunkoya (Ink & Giants)
Cel Animators: Giulia Barbera, Aleksander Saharovsky
2D Animators: John Wilkinson, Peter Dobes, Aleksander Saharovsky, Dianne Dela Torre, Monika Malyjasiak
Illustrators: Monika Malyjasiak, Giulia Barbera
Compositing: John Wilkinson, Peter Dobes
Tracking & Rotoscoping: Monika Malyjasiak
Editor: Paul Boobyer
Music & Sound Designer: Ross Wakefield @ Room 24
Colourist: Connor Coolbear
VO and Sound Mixing: Wise Buddah