C4 - TOGETHER AGAINST HATE
I’m so proud to have worked on this campaign. #TogetherAgainstHate
Channel 4 and Nationwide Building Society partner with Co-op and Network Rail to highlight shocking abuse suffered by UK customer facing staff which has sadly worsened during the pandemic.
Taking over an entire ad break during Channel 4’s Gogglebox, the thought-provoking work features real audio recordings and CCTV footage of the verbal and physical abuse experienced by each company’s employees and delivers the important message that violence and threatening behaviour is never OK.
The work illustrates some of the 400 plus abuse incidents that UK customer-facing staff experience every single day that are perpetrated by a small minority of people.
https://www.creativereview.co.uk/together-against-hate-channel-4/
https://www.channel4.com/press/news/channel-4-and-nationwide-building-society-partner-co-op-and-network-rail-highlight
https://www.thedrum.com/news/2020/10/19/channel-4-uses-googlebox-ad-break-highlight-abuse-faced-uk-customer-facing-staff
https://www.theoutfituk.com/together-against-hate-launches-to-highlight-shocking-abuse-of-uk-staff/https://colleaguestories.coop.co.uk/2020/10/16/tune-in-to-channel-4-tonight-and-take-a-stand-together-against-hate/
Channel 4 and Nationwide Building Society partner with Co-op and Network Rail to highlight shocking abuse suffered by UK customer facing staff which has sadly worsened during the pandemic.
Taking over an entire ad break during Channel 4’s Gogglebox, the thought-provoking work features real audio recordings and CCTV footage of the verbal and physical abuse experienced by each company’s employees and delivers the important message that violence and threatening behaviour is never OK.
The work illustrates some of the 400 plus abuse incidents that UK customer-facing staff experience every single day that are perpetrated by a small minority of people.
Campaign title: #TogetherAgainstHate
Production Company: The OutfitDirector: Matt McDermott
Creative Director: John-Paul Smith
Producer: Alex Dawson
Group Account Director: Natalie Reed
1st AD: Stevie Fylan
DOP: Marcus Domleo
Steadicam Op: Rory Moles
Set Designer: Bryony Edwards
Hair & Makeup: Alison Dunwell
VFX and Motion Design: John Langham & Matt McDermott
Editor: Steve Gibbs (Bubble TV)
Grade: Marty McMullan (Bubble TV)
Sound Design: Jack Rowley (Bubble TV)
Post Producer: Kabir Malik (Bubble TV)
Press:https://www.creativereview.co.uk/together-against-hate-channel-4/
https://www.channel4.com/press/news/channel-4-and-nationwide-building-society-partner-co-op-and-network-rail-highlight
https://www.thedrum.com/news/2020/10/19/channel-4-uses-googlebox-ad-break-highlight-abuse-faced-uk-customer-facing-staff
https://www.theoutfituk.com/together-against-hate-launches-to-highlight-shocking-abuse-of-uk-staff/https://colleaguestories.coop.co.uk/2020/10/16/tune-in-to-channel-4-tonight-and-take-a-stand-together-against-hate/
5 Stars - David Reviews