MATT MCDERMOTT | CREATIVE DESIGN DIRECTOR

Amex Milestones

These social media first films for Amex look at the purchases we make at different stages in our lives; from meeting a partner, to having kids. We used them to demonstrate how, if you shop regularly with AMEX all these purchases (big or small) can add up to a meaningful reward. 

To ensure stand out in an already crowded space we used a composed graphic photography style and a bold colour palette for each item.

Made with Digitas LBi and Mainframe. 

Agency: Digitas Lbi
Agency Producer: Pauline Lemaine
Exec Creative Director: Peter Drake
Creative Director: Rob Ferneyhough
Creative Team: Danny Pallett and Charlotte Hugh
Client Director: Gareth Pitt
Director: Matt McDermott
Producer: Adam Jenns
Production Assistant: Jennifer Nader
Animation & Post: Mainframe
Edit: Matt McDermott
DOP: Matthew James Day
Art Director: Kerry Hughes
Art Assistant: Steph
Gaffer: Robin Brigham
Camera Assistant: Toby Goodyear