MATT MCDERMOTT | CREATIVE DESIGN DIRECTOR

These ads are all about being playful. Not just in the literal sense of the games we are showcasing but also in the idea, the art direction and execution.

They're about relating real life everyday situations to a wonderful world of escapist gaming. 

Agency: Toaster
Production Company: Just So Films
Google Client: Seetha Santhakumar
Senior Art Director: Jordan Sheldrick
Senior Copywriter: Chris Boys
Executive Creative Director: Jake Cooper
Agency Producer: Rozalia Jaki
Director: Matt McDermott
Producer: Ruth Steen
1st AD: Jude Campbell
PA: Will Parnall
DOP: Jack Wilkinson
1st AC: Adam Feeney
Hair & Makeup: Jojo Copeman
Wardrobe: Aartthie Mahakuperan
Set Designer / Props: Miles Roberts
Playback: Nick Barber